Backend

Backend

The backend consists of a Content Management System and an Editor, the PAPER.plus-Composer . It is made available as a SaaS solution in the cloud. No installation is required and it is ready to use directly after opening an account.

SaaS-Solution

The backend operates fully in the cloud, which obviates the need for software installation.

Composer

Via the browser-based composer, motifs can easily be enhanced with AR content.

Drag&Drop

Motifs in PDF or image format can easily be imported into the composer using drag&drop.

Themes

Via Themes, the appearance of the app or individual motifs can easily be adapted.

API

In order to reduce manual effort to a minimum, external systems can be connected via an API.

Evaluation

Interesting data protection compliant information can be obtained via app data evaluation.

Online enhancement of printed articles

Online enhancement of printed articles

Printed articles can be enhanced with videos, picture galleries and links to further online content. This provides additional access to the online presence of the publication.
It is now also possible to easily update printed information.
Print advertising in a new dimension

Print advertising in a new dimension

Advertisers offer their target group interesting supplementary information such as 360° images, videos and product information.
A large number of communication buttons, for example, e-mail, SMS and directions, allow fast and convenient contact.
Augmented Reality Shopping

Augmented Reality Shopping

High-quality printed material has an unbeatable advertising effect due to the appealing presentation of product information and pleasant look and feel.
With PAPER.plus, a simple scan provides access to an additional digital dimension and a direct link to the online shop.
Printed Videos

Printed Videos

With PAPER.plus, printed photos are transformed into live videos.
Once the photo on the printed page is scanned, a video is superimposed over the smartphone or tablet camera image.
This Augmented Reality Technology can be used for any print products such as magazines, flyers, postcards and product descriptions.